Daniella Rogers
 
Daniella is a Communication Designer from Naarm/Melbourne, Australia. She is passionate about all aspects of branding and identity design, including custom typography and editorial design. Daniela holds a Bachelor of Communication Design from Swinburne University and has experience in client liaison, account management and project scheduling.

Daniella respectfully acknowledges the Elders, past, present and future of the Wurundjeri people of the Eastern Kulin nation where she lives and works. Sovereignty was never ceded.


Work
  1. Wild Sheep (Identity Design)
  2. Altavilla(Identity Design)
  3. Ah Long (Type Design)
  4. Bar del Cinque (Identity Design)
  5. Societ Women (Editorial)
  6. Azores(Editorial)
  7. Splosh (Identity Design)
Type Design, Photography



Ah long is a typeface that I collaborated on during my internship at Tsubaki studio. Ah long is a colloquial term for illegal loan sharks in Malaysia, Singapore and Hong Kong. Ah long is a modern san-serif font that features a condensed design. It has long, thin strokes and pointy edges which lend a grungy, almost sinister feeling to it.