Daniella Rogers

Daniella Rogers is a Graphic designer and Visual Communicator based in Melbourne. She has a particular interest in branding, typography and publication design.

She is currently working on operating the small Melbourne label that she cofounded.

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Wild Sheep

Founded in 2021 in collaboration with Mia Hastie, Wild Sheep is a label that is dedicated to created long-lasting, sustainable knitwear. The identity of the project was developed by me, and in doing so I also created a unique typeface specifically for the brand, for use in the logo, to adequately capture the brand’s individual identity. 
Identity                                                                                                 2021



The Azores

The Azores is a publication inspired by the slow lifestyle found on an archipelago off the coast of Portugal. The publication encapsulates the meandering lifestyle and the feeling of ease that the islands instill in residents and travellers alike. In my 2018 travels through the Azores I aimed to accurately capture the atmosphere of the environment, and later, through the development of this project, convey the lifestyle of the inhabitants through the pairing of the publication with my own photos.
Editorial                                                                                              2019



Bar del Cinque

During my time working at a bar in Rome, I undertook the task of redesigning various elements of the bar’s identity. I revamped the menus and crafted illustrations that could seamlessly connect the entire bar experience, from coasters to special cocktail posters. The chosen quirky typeface was deliberately selected to mirror the bar’s dynamic yet laid-back ambiance.
Branding                                                                                                            2023


Soviet Women

Soviet Women is a publication based on an essay written by my friend. The essay centres around the unique contributions of Soviet women during the Second World War. In my publication, I paired typography with moving imagery to a create solemn atmosphere which portrays the serious and genuinely uncommon nature of women in the frontlines of world war.
Editorial                                                                                                2021



Splosh

Splosh is a conceptual design for a sunscreen brand with the focus on being reef safe and using natural ingredients. The logo, designed with a playful aesthetic, intentionally mirrors the mood and essence that defines the brand.
Identity                                                                                                 2023